Mom of Petit&Jolie

I, Esther, founded Petit&Jolie in 2012. After working for years in the food industry, I quit my job and started Petit&Jolie.

At the time, my children were 3 and 1 year old. Parenthood changed me. It shifted my priorities. I began to focus more on the present and the future. Because that future belongs to my children. Everything we do today has an impact on that future. And nowadays we see enough examples of the consequences of human actions on nature.

Of course, I could have contributed to a more sustainable lifestyle in many different ways, but I chose to develop 100% natural care products for babies and children. Why?

When our children were born, we quickly noticed that at the end of the day they really needed to wind down, process all the impressions, and only then could they sleep peacefully. To find that calm, taking time was essential. A quiet bath, letting them tell their stories in their own way, reading a book, maybe a massage, and then off to bed.

I cherished those moments. But I also quickly realised that the products I wanted to use were not readily available. As a result, I began developing them myself, together with a laboratory that also believed in my vision.

A vision to create beautiful, skin-friendly, and natural care products for those moments of calm. For the very youngest, but also for older children. Taking time and giving attention to each other. Relaxing. It’s so good for us.

It is also important to me to be open and honest about the entire chain. Where do the packaging materials come from? Why did we choose these specific materials and ingredients? Etc. My experiences in previous jobs made me realise that this kind of transparency is not common – which I found strange.

So, if you have questions about me, the products, the supply chain, the packaging – anything at all – feel free to email me or fill in the contact form. I will be happy to answer them. In the end, this only makes the products better.

Ultimately, the goal is to let everyone enjoy carefree moments – however small they may be. They are worth their weight in gold.

With love,
Esther